Robert Kraft and the New England Patriots Foundation Donate $275,000 in the Names of 2018 Myra Kraft Community MVP Award Winners
Twenty-six New Englanders were honored at Gillette Stadium during the 2018 Myra Kraft Community MVP Awards.
Kendra Morales of Bristol, Conn. awarded a $10,000 grant for the nonprofit For Goodness Sake.
FOXBOROUGH, Mass. — Every year since 1998, the Kraft family and the New England Patriots have been celebrating those who give their time to help others. The program was originally known as the Community Quarterback Awards and were presented to those who exemplify leadership, dedication and a commitment to improving their communities through volunteerism.
In 2011, the awards were renamed in honor of the late Myra Kraft who committed her life to volunteering. As part of the New England Patriots Foundation’s ongoing Celebrate Volunteerism initiative, the Kraft family hosts a special luncheon each year to show their appreciation for local volunteers.
On Tuesday, June 12, 26 volunteers were recognized for their contributions at an awards ceremony at Gillette Stadium. In years past, the Kraft family has provided $200,000 in grants to New England based nonprofit organizations in honor of their outstanding volunteers. As Robert Kraft begins his 25th season of ownership, he surprised the award winners by announcing that he would be increasing the grant amounts by a total of $75,000. As a result of this surprise announcement, 25 local volunteers received a $10,000 grant for the nonprofit organization for which they volunteer and one grand prize winner was presented with a $25,000 grant for their charity.
“I look forward to this program every year as it gives us an opportunity to celebrate community volunteers for their selfless acts of volunteerism,” said Patriots Chairman and CEO Robert Kraft. “We admire their commitment to serving others and through this program, we are excited to provide financial support to 26 different nonprofit organizations that are making a difference in their local communities. We thank this year’s winners for their incredible dedication.”
On hand to congratulate the award winners were Patriots Chairman and CEO Robert Kraft, New England Patriots Foundation President Joshua Kraft and Patriots and Pro Football Hall of Famer and Patriots Executive Director of Community Affairs Andre Tippett.
Kendra Morales of Bristol, Conn. was selected as one of this year’s $10,000 award winners.
Back in 2013, Kendra noticed that there were lots of individuals that were attempting to beat homelessness, but were having trouble affording the things they needed for self-sufficiency. She then created For Goodness Sake, a nonprofit that helps to provide furniture and other items for those who were transitioning out of homelessness.
This was a new service to the Bristol community and in just five years, the organization has grown tremendously.
“When we help others with no motive other than just the fact that we are able to, we give other people the space to do the same,” said Kendra. “I volunteer not just to help others that need help, I volunteer because that in and of itself, inspires others to do the same. One candle lighting another.”
Kendra now works with more than 30 different agencies and meets with each individual that’s looking to get back on their feet. She sits down with them to determine their exact needs and how she can help.
A constant advocate for the cause, she has recruited and now leads a team of more than 100 volunteers. From furniture to hygiene products, Kendra and her nonprofit have been able to positively impact more than 800 families in the Bristol area.
“This award means so much more to me than just money and the visibility that surrounds the Myra Kraft Community MVP Award,” said Kendra. “This selection is tangible proof that one person can truly impact people's lives for the better.”
The 2018 Myra Kraft Community MVP winners range from 13 to 92 years old and represent every New England state. The selected nonprofits provide support for many causes, including education, domestic violence prevention, healthcare, homelessness, mentoring and military support. The Kraft family and the New England Patriots Foundation received more than 400 applications this year from nonprofit organizations looking to recognize their outstanding volunteers. Nominations open each spring and the awards are open to all nonprofit organizations in the New England region. For more information on the Myra Kraft Community MVP Awards, please visit
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Patriots Chairman and CEO Robert Kraft and Patriots and Pro Football Hall of Famer Andre Tippett congratulate Kendra Morales from For Goodness Sake for being selected as a 2018 Myra Kraft Community MVP Award winner. During the June 12 luncheon, the Kraft family and the New England Patriots Foundation awarded $275,000 in grants to 26 New England nonprofits. For Goodness Sake received a $10,000 grant in honor of Kendra’s volunteer efforts. (photo courtesy of Eric J. Adler/New England Patriots)
Patriots Chairman and CEO Robert Kraft, President of the New England Patriots Foundation Josh Kraft and Patriots and Pro Football Hall of Famer Andre Tippett smiled for a photo with all 26 Myra Kraft Community MVP Award winners at Gillette Stadium. The 26 volunteer winners range from 13 to 92 years old and represent every New England state. Winning nonprofits provide support for many causes, including education, domestic violence prevention, healthcare, homelessness, mentoring and military support. (photo courtesy of Eric J. Adler/New England Patriots)